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WEDNESDAY, SEPTEMBER 23, 2026
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📘 New Free Guide · Just Released
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New Free Guide! You'll discover why prospects can be interested in your business, look you up, and quietly choose someone else based on what they find online.
You'll also see why reviews should be treated as more than compliments. They can become part of the system that helps turn interested prospects into customers.
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Trending this Week:
A client called me last week already convinced he needed to cut two people off his content team once his new AI stack went live. He had the notice half drafted before he ever asked me what I thought.
That assumption is sitting under a lot of AI purchases right now: faster tools, fewer people needed to keep the business running. I hear some version of that math from an owner almost every week, usually before they've actually tested it against their own team.
New research says the math doesn't hold up. Adoption keeps climbing and the mass layoffs everyone braced for haven't shown up, because businesses are pointing AI at the parts of a job that were never the reason they hired somebody in the first place. MORE →
Today's Issue:
| ▶ Two AI tools that take over the busywork sitting around a job, not the job itself |
| ▶ New research on why AI adoption keeps climbing without the layoffs everyone predicted |
| ▶ A growth hack for finding exactly where AI should step into your team's week |
This issue is about what's actually shifting inside a role once AI gets involved.
Let's get into it. 👇
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🚀 AI TOOLS OF THE WEEK
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Tool #1
Higgsfield Genjutsu
Summary
Higgsfield Genjutsu is an AI video-to-video tool built for creators and marketers who want to reshape footage they've already shot. Its Motion Transfer and Object Swap features can change characters, objects, clothing, locations, and visual style, while keeping the original motion, timing, and shot structure intact.
Why It Matters
Traditional video marketing has a frustrating ceiling: a meaningfully different version usually means booking a crew and shooting it again. AI video editing is starting to remove that ceiling. One piece of footage can become several usable variations for different audiences, offers, products, and platforms, without rebuilding the production from scratch.
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Scott's Take
"This is the interesting one for advertisers. Shoot one strong demo, then build variations around the setting, the props, the wardrobe, or the visual treatment. The question stops being what video should we make and turns into how many useful experiments we can pull from the one we already shot."
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Tool #2
Wittverse
Summary
Wittverse connects to your development activity and team workflows to track timelines, watch delivery pace, flag problems before they derail a project, and surface which stage of the work is actually stuck. Instead of a team constantly chasing updates by hand, AI does the watching and surfaces what actually needs a person's attention.
Why It Matters
There's a hidden cost to managing any team: figuring out what's going on. What changed, what's late, who's blocked, and whether something is about to miss its deadline. None of that work moves a project forward on its own. It only confirms where the project already stands, and the more time your best people spend gathering that picture, the less time they have to fix what it shows.
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Scott's Take
"This lands right on what we've been circling for weeks. Productivity isn't only a task getting faster. It's also the meeting, the status report, the five follow-up messages, and the recap email that never needed to happen in the first place."
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📖 AI IN THE REAL WORLD
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New Research Says AI Is Reshaping Jobs, Not Deleting Them
New research from the Federal Reserve Bank of New York found AI adoption rising fast, with 61% of service firms and 51% of manufacturers now using it in some form. AI-tied layoffs, though, remain limited across that same group.
What's happening instead is retraining. A lot of businesses are teaching people already on payroll how to use AI inside the jobs they already hold, across marketing, day-to-day production work, and general productivity.
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Scott's Take
"This is a good reminder that AI isn't only about replacing work. There's a real opportunity to make the people you already have more capable. Teaching a strong marketer, a salesperson, a support rep, or any long-tenured team member how to actually use AI well may create more value than trying to automate their position outright."
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⚡ AI GROWTH HACK OF THE WEEK
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Build an AI Skills Plan for Your Team
The Strategy:
Pick one person on your team and get specific about the five tasks eating most of their week. For each one, look at how much time it takes, how repetitive it is, how much judgment it actually requires, and where AI could realistically help. Then build a simple training plan around the biggest opportunities you find.
1. Pick one person to start with. Choose someone whose week you understand well enough to break down honestly.
2. List their five biggest recurring tasks. Be specific about what actually eats their hours, not what you assume does.
3. Score each task on the same four points. Time spent, repetitiveness, judgment required, and realistic AI fit.
4. Turn the biggest opportunities into a 30-day plan. Hand the results to AI and let it build the training around what you found.
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The AI Prompt to Steal
"Act as an AI workforce strategist for a small business. I want to help this employee become more productive with AI without sacrificing quality, customer experience, consistency, or human judgment. Employee role: [ROLE]. Their five major recurring tasks are: [PASTE TASKS]. For each task, tell me whether AI should automate it, assist the employee, or stay mostly uninvolved. Then build a practical 30-day AI training plan with specific weekly exercises, measurable goals, potential risks, and the areas that should always require human review."
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Why This Works:
You don't need a full AI transformation to see results. Starting with one employee and the work already sitting on their plate lets you find where AI can realistically save time or improve output, teach the specific skills needed to make that happen, and measure the results before rolling the approach out to the rest of the team.
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Wrapping Up
This week's tools each chip away at a different piece of the same problem. Higgsfield Genjutsu removes the reshoot tax that used to cap how much creative testing a team could afford. Wittverse pulls the status-chasing tax off of managers so the picture of a project stays current without a person having to go build it by hand.
The Federal Reserve research backs up what these tools are actually doing in practice. Adoption is climbing fast, and businesses are mostly responding by retraining the people they already have rather than cutting them loose.
That leaves entrepreneurs with a more useful question than "how many people can I replace." Look at the people already on your team and figure out where AI could make them faster, sharper, more consistent, or simply able to take on more than their week currently allows.
The goal here is simple: let the people you already trust do more with the time they get back.
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Keep profiting,
Scott Hall
AI Profit Letter
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